Alfreton Town are offering massively reduced admission to younger supporters for all three of the club’s home league games throughout February.
Following on from three recently discounted home games, which had varying degrees of success, the club is now piloting a different scheme whereby young supporters are being encouraged to attend Alfreton home games at greatly reduced prices.
The club is offering under-16s admission to all home games in February at £1 per game and young adults (17-21) at just £5 each per home game.
The home games affected are against Hyde on February 1, Aldershot Town on February 15 and Gateshead on February 22.
Director John Glasby explained the decision: “The information gathered from the recent experiment with lower admission prices is still being studied by the club.
“Our initial observations are that the gates against Braintree and Southport were encouraging, whereas the attendance for the Dartford match was extremely disappointing.
“There are however, many factors which need to be taken into account – for instance we had no local Football League sides playing at home on the dates of the Braintree and Southport games.
“Does that mean that floating supporters will only come to Alfreton when nothing else is available?
“When we had competition (Dartford) the attendance was poor, or was it poor because it was so close to Christmas?
“The overall financial receipts for the Braintree and Southport fixtures were above the club’s season’s average but the Dartford fixture was considerably below.
“ Of course none of the three fixtures provided the club with the levels of income that it actually requires.”
John Glasby feels some of the findings were very encouraging, especially the number of under-16s and young adults who attended the pilot scheme games at the Impact Arena.
“The club was particularly encouraged by the numbers of young fans that attended each fixture and it is in these areas that the club has planned it’s next initiative,” he explained.
“The club are unable to significantly change their pricing mid-season as this would be unfair to existing season ticket and ten-match ticket holders, and therefore the headline matchday price will remain at £18 on the gate on the day of each home game.
“But, we do encourage non ticket holders to make use of the club’s Early Bird and Group Saver Ticket arrangements as the success of these will encourage the club to believe that fans really do want cheaper prices. At the moment most of these are sold to visiting fans, a fact which continues to astound us!”
“The club will continue to monitor the information which it obtains from every match, and supporters can rest assured that the club will ‘Do what it can when it can!’
“Miracles ‘on the field’ have only taken the club three seasons in the Conference Premier, miracles ‘off the field’ may take a little longer!” ended Glasby.
Alfreton are without a game this Saturday and are next in action next Thursday (January 16) when they are at home to Tamworth. This game, which kicks-off at 7.45pm, is also being televised live by BT Sport.