Yearly charity event appeal


The ever popular National Doughnut Week is fast approaching and I would like to make a special appeal to the public to support this annual charity event, which takes place from May 12 to 19 May, in aid of The Children’s Trust.

Everyone deserves a treat from time to time and this fun campaign is a great way to share some delicious doughnuts with family, friends and work colleagues and also raise some dough for charity. To celebrate the Diamond Jubilee, this year’s theme is ‘Diamond Doughnuts’ and bakers taking part in National Doughnut Week will be creating their own ‘Diamond Doughnut’ tributes.

All you need to do is to purchase doughnuts from participating High Street bakers – wherever you see the National Doughnut Week posters displayed. A percentage from each doughnut sale will be donated to The Children’s Trust, a national charity that provides care, education and therapy for children with multiple disabilities and complex health needs, and rehabilitation to children with an acquired brain injury.

Now in its 21st year, National Doughnut Week has raised an incredible total of £735,000 for children’s charities, with the sale of over 14 million doughnuts. To ensure this year’s event is successful we need everyone’s support to help raise lots of money for The Children’s Trust to make it a memorable anniversary in the Diamond Jubilee year. So bakers, if you haven’t done so, please register now and get baking, and all you lovely people get buying.

For fundraising ideas, doughnut facts, and to register your vote for the UK’s favourite doughnut, please visit: or www.facebook/nationaldoughnutweek

Thank you – and don’t forget to buy yourself a doughnut treat!

Ainsley Harriott

on behalf of The Children’s Trust