Magical store is turning heads on the high street

NRHNBE111025a1, All Hallows eve celebrations at Magic and moonbeams, High street Heanor. Dorn Bancroft.
NRHNBE111025a1, All Hallows eve celebrations at Magic and moonbeams, High street Heanor. Dorn Bancroft.

A HEANOR shop owner is hitting back at claims the town centre lacks variety by saying – you just need to know where to find it!

Dorn Bancroft, the owner of Magic and Moonbeams on High Street, has been trading since July, 2010.

Her store is a one-stop spiritual shop selling all manner of therapeutic items that Dorn says can help cure a wide range of ailments.

And the cosy High Street haven is also a hub for ‘complimentary therapies’ such as stress busting massages and relaxing aromatherapies.

“Everybody has got a spiritual connection but it sometimes takes time for them to realise that,” said Dorn, 49, from Derby.

“We sometimes forget because we get too bogged down with life.”

Dorn said she has always been a spiritual person, but she originally trained as a clothes designer and at one point co-owned a bespoke fashion shop in Derby.

From 2001, she was a community development worker with the NHS.

It was during her time with the health service that she was trained in how to preform a number of complimentary therapies–- and when she was inspired to set up her own shop.

Dorn said: “I had learned the things I had always wanted to do for many, many years.

“I am still eternally grateful to the experience I had working for regeneration in the NHS, because it has played such a big part in what I do now.

But the former NHS worker says the services she offers at her High Street shop are not complete alternatives to sound medical advice.

She said: “If a medical professional recommends that people need medical assistance, they should listen to that .

“I don’t prescribe people anything, I just encourage people to take whichever course they are comfortable with.”

But Dorn is keen to insist her shop is more than just a place for an alternative treatment for her customers’ ailments.

She regularly opens the premises in the evenings for a range of weird and wonderful events.

In the new year Magic and Moonbeams will play host to a get-together of people who have witnessed aliens, a talk by a man who regularly sees fairies and a plethora of tarot readers, psychics and mediums.

The shop can be hired out for ‘charm parties’, where groups can get together for workshops on various spiritual remedies and learn how to conduct them themselves.

Artists are welcome to exhibit their work there and Dorn is also available simply for a chat and some spiritual advice.

And every customer who walks in the door is offered a glass of soul-cleansing mineral water.

Dorn said: “The thing is I’m learning too- I want people to come in here and share information with me.”

Dorn’s vibrant and varied High Street shop is the latest to appear in the News’s Staying Alive campaign, which is set to roll on into the new year.

The campaign, which the News is running alongside the Derbyshire and Nottinghamshire Chamber of Commerce has been gathering pace since the well attended high street meeting at the Wilmot Street centre on November 30.

More than 70 townsfolk turned out to have their say on ways to get Heanor bustling with trade once again.

At the meeting several people mentioned that businesses need to work together to stop the rot.

And this week it was announced a phone shop and an opticians shop have joined forces to offer a joint deal to their hard-of-sight customers.

Go Mobile, on the corner of Market Place, is offering an easy-to-use handset for people with sight problems at a cut price to people if they have their eyes checked at nearby Anthony Stephens Opticians.

And in further news on the campaign to revitalise Heanor, Amber Valley Borough Council has managed to track down the landlords of all the buildings in the town. It means the authority can begin putting pressure on the owners of vacant shops to entice new trade into the town.

Amber Valley Borough Cllr Kevin Parkinson said with the latest development and the support of community groups such as Heanor Development Trust, there is plenty to look forward to in 2012. He said: “I’m delighted to be working alongside Heanor traders’ Association now and I’m really looking forward to supporting them to realise all the benefits they want for the town centre.”

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