Heanor firms join forces


I am a young driving instructor covering Heanor and the surrounding areas. My company is called AndyPearsonDriving and I trade as “Drive Dynamics”.

I have recently been introduced to the Love Heanor campaign and feel that it is very important that all local businesses work together to improve the commercial viability of Heanor.

I always like to think out of the box and I feel that my company’s USP is myself, I am innovative and creative and I like to think that I can see opportunities and make the best out of them. I teach people to drive safe and to enjoy driving. I don’t see myself as better than or above new drivers, just that I have a skill that I can pass on to them. This is something that all of my drivers reflect upon when having lessons with me.

So, recently I had the idea of cross promotional offers with other local businesses. My first offer is with ‘Pierced & Proud’, a tattoo and piercing shop on Ray Street, When before has a driving school worked with a piercing and tattoo shop? This offer has generated a lot of interest with its eye catching artwork by a local graphic designer, Nikki Dunbar and that, in turn is generating new work for myself and Pierced & Proud, Three businesses, one campaign. I would like to include other like-minded businesses and feel that together Heanor can have the high street and economy that it deserves.

Andy Pearson