Derbyshire County Council to launch Made in Derbyshire campaign

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A campaign to attract more visitors to the county and to support the local economy has been launched by Derbyshire County Council.

‘Made in Derbyshire’ will take place throughout 2015. The campaign will promote the Derbyshire economy locally and nationally through culture, heritage and sporting events, products and festivals.

It will bring together existing events and activities and promote them to wider audiences, aparticular focus will be highlighting events and products unique to the county.

Derbyshire County Council Deputy Cabinet Member for Health and Communities Councillor Ellie Wilcox said: “We have a rich cultural heritage in this county that we can be very proud of.

“This exciting campaign will celebrate Derbyshire’s distinctive local culture and showcase the county’s grassroots talent, art, crafts to create benefits far beyond 2015.

“It will also boost our local communities by increasing tourism and visitor spend and encouraging people to join together to organise events.”

Established festivals like the county council’s Food and Drink Fair and Literature Festival will benefit from extra promotion, while more recent events like this year’s cycling festival will be in the spotlight as well. ‘Made in Derbyshire’ will also promote community-based events like well dressings and town festivals along with performing arts events and visitor attractions.

The campaign will also build on the county council’s current work to create new routes into employment for young people who want to work in the heritage skills sector.

These skills are seen as vital to continue protecting the buildings and landscape unique to Derbyshire and include options such as landscape management, dry stone walling, carpentry and ironwork.

Made in Derbyshire 2015 is being organised by Derbyshire County Council in partnership with the Culture Derbyshire Partnership Board, which includes district and borough councils, arts and leisure organisations, English Heritage and the University of Derby.

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