Traders take starring role

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An optician has launched a bid to promote independent businesses in Alfreton- by commissioning a film of the town’s traders.

Michael Carr from Stanley H Field Opticians on Church Street has teamed up with production company Belly Flop TV and the SPECS Network to produce the three minute video available to view on Youtube.

In the film the optician guides viewers through the town centre, stopping to talk to independent traders about the importance of retaining a strong local business community.

Mr Carr said: “With increasing numbers of shoppers choosing to shop at larger outlets and out-oftown retail parks, many of the UK’s town centres are suffering a serious decline. We hope our video reminds the public of the crucial role our town centres and independent retailers play in the local community.”

The film can be watched at YouTube and Stanley H Field’s website