THE DIRECTOR of a Heanor bus company has been shortlisted for a prestigious European award for his firm’s efforts to encourage more people to use public transport.
Alex Hornby, commercial director at trent barton, is the only person from an independent UK bus firm to be nominated for a Talent in Mobility Award, which recognises those who contribute towards the development of public transport and sustainable mobility across Europe.
Alex, who is one of five nominees in the Best Project Manager category, explained that his nomination reflects the efforts of the entire trent barton team.
He said: “From a personal point of view it’s fantastic to be shortlisted for an award, but it’s really down to the hard work of everyone at the company.”
Since joining trent barton two years ago at the age of 28, Alex has seen the company pick up six high-profile industry awards for marketing, people management, passenger growth and customer service.
The firm says passenger demand on many trent barton routes has risen by more than 30 per cent and research suggests that on one service in particular, rapid 1, 17 per cent of users previously travelled between Ripley, Heanor and Nottingham by car.
Targeted campaigns have also seen a dramatic increase in the number of people using the firm’s MANGO smart card, with a quarter of all passengers now taking advantage of the prepay system.
“It’s great to be flying the flag for Britain at these European awards,” Alex continued.
“I really believe that we are showing the world that, with a mission to delight the customer every time, focused attention to the quality of service, freedom to develop bus networks and innovative marketing techniques we can create sustained growth in bus usage.”
The winner of the award will be chosen by a panel of European transport journalists alongside an online poll that’s open to bus users across Europe.
The results of the Talent in Mobility Award will be announced at the Transports Publics 2012 European Mobility Exhibition in Paris in June.
trent barton customers can have their say, and pledge their support for the UK entry, by visiting http://www.transportspublics-expo.com/talents/2012/vote-en.php
Online votes must be cast before Sunday, May 13.