The Swedish car maker will cover the charging costs of customers’ cars for 12 months in an effort to promote its range of electrified vehicles and encourage drivers to use them correctly.
Concerns have been raised in the past that some owners buy plug-in hybrids for tax reasons and then never charge the batteries.
Volvo says it wants to maximise the fuel- and emissions-saving potential of hybrid technology by encouraging people to plug in their car and keep the hybrid system’s battery charged. This will ensure their car can make full use of electric power, reducing tailpipe emissions and fuel consumption on any journey.
Kristian Elvefors, Volvo Car UK’s managing director, said: “At Volvo, in keeping with our Swedish roots, we’ve always taken a keen interest in looking after the environment. Our recently stated ambition to become a carbon-neutral company by 2040 shows we are serious about addressing climate change.
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“It’s crucial that we help our plug-in hybrid customers understand how they can make the most of their car’s electric potential. So, by meeting their electricity charging costs for a year, we can encourage them to develop the good habit of regularly recharging their car’s battery, as well as saving them money at the same time.”
The offer is available to private and business customers and Volvo has emphasised that for company car drivers it’s the driver not their employer that will get the refund. It is automatically available to any customer purchasing a new Volvo plug-in hybrid, from now until 30 June 2020. The electricity costs for charging their car will be calculated from May 2020 and repaid to them at the end of the 12-month period, based on the average cost of electricity in the UK.
Each customer’s energy usage will be monitored via the Volvo On Call app which logs how much power the car consumes and allows the owner to monitor the charge status of their car’s battery via their phone.
Volvo is currently the only car maker in the UK to offer a plug-in hybrid version of every model in its range. It aims to have sold one million cars with electrified drivetrains by 2025 and has said it will release five pure EVs by 2025. The first of these is the XC40 Recharge, which will be in showrooms next year.