National theme park chain Gulliver’s bucked the trend by investing in new attractions and expansion plans throughout 2012, despite difficult weather and economic conditions,
Gulliver’s, which has attractions including Gulliver’s Kingdom at Matlock Bath, has announced a successful 2012 season, following reports Blackpool Pleasure Beach failed to hit visitor targets while nearby Camelot closed down at the end of last year.
Managing director Julie Dalton, whose father set up Gulliver’s with the first park in Matlock Bath 35 years ago, said the key to their success lies in investment and diversification.
She said: “It’s difficult out there and we’re not pretending the past 12 months have been easy, but our five-year plan is designed to plan for the worst and help us grow in even the most challenging of conditions.
“We’ve invested significantly in our resorts over the last 12 months, including a new £3.8 million hotel at our Warrington site, as well as diversifying our offering to customers with attractions like the SplashZone water play factories in Warrington and Milton Keynes, which give parents the option of a shorter treat for kids, as well as being a fantastic indoor alternative for rainy days.
“We always strive to find new and innovative ways to keep customers coming back - we had our second best Christmas ever in 2012 and had to add a new pantomime and rides package to meet demand so I’m proud to say we’re doing something right.”
All three parks will be open throughout the Easter break. For more information, or to book tickets, visit www.gulliversfun.co.uk or call 01925 444888.