A Heage woman has been chosen by sweet makers Swizzels as one of the winners of its once in a lifetime competition to celebrate the 60th anniversary of its most iconic sweets, Love Hearts.
Paula Jewkes, from Parkside, Heage entered the unique competition that saw thousands of hopefuls create and submit their own Love Hearts message to be in with a chance of seeing their own Love Hearts in production at the Derbyshire based Swizzels factory.
Paula’s winning entry was “TAKE A SELFIE” inspired by the recent craze of people taking selfies at the moment as well as the fact she thought it was a very modern phrase to put on a Love Heart.
Other winning messages include modern and current phrases such as, ‘SKYPE ME’, ‘TWEET ME’, ‘SWIPE RIGHT’, ‘TOTES HILAR’ and ‘YOLO’ an abbreviation of ‘you only live once’.
There was also winning regional messages such as ‘ALEET PET’ and ‘CWTCH ME’ which is the well know welsh phrase for ‘Hug me’. One romantic winner selected ‘MARRY ME?’ message to encourage more Love Heart based proposals.
The 14 new messages are now in production at the Love Hearts factory and are currently being sold in stores around the UK. Swizzels also provided the winners with a VIP tour of the factory in Derbyshire, where they saw their very own unique messages printed onto Love Hearts.
Swizzels has been making Love Hearts for 60 years and produce 1.75 billion Love Heart sweets every year.
Jeremy Dee, Managing Director at Swizzels said:“We had thousands of great entries and it was really tough narrowing them down to just 14!
“We had lots of fun reading through all the entries and would like to thank everyone who entered.
“It is very rare for us to change the messages on the Love Hearts but we felt that this was a great way to mark the special occasion.
“We had a great day welcoming Paula and the rest of the winners to the factory and getting their Love Hearts into production.”
The new modernized slogans selected by Swizzels for the new range of Love Heart sweets are as follows: Cwtch Me, Alreet Pet, Hot Wheels, Take a Selfie, Tweet Me, Think Pink, Miracles Happen, Skype Me, Marry Me?, Swipe Right, 60yrs of Love, Yolo, #Selfie and Totes Hilar.