Most popular Easter eggs

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Easter eggs made by Somercotes chocolate-maker Thorntons have come out top in a survey of British shoppers.

Research by e-commerce firm Webloyalty found that eggs made by the Somercotes firm were the most popular, with 31 per cent of respondents naming it as one of the top three Easter eggs they would like to receive.

Next in the list was Lindt, with 28 per cent of votes. Among the other popular brands were Creme Egg, Ferrero Rocher, Dairy Milk and Green and Blacks.

A total of 58 per cent of respondents said they would mainly or exclusively buy branded Easter eggs, rather than supermarket labels.

Guy Chiswick, managing director of Webloyalty Northern Europe, said: “The fact that most Easter egg shoppers prefer to go for the big brands, even though many admit that the supermarket’s own label may be just as good, suggests that this preference is not necessarily related to quality or price but more to the consumer’s loyalties to particular brands.”