Businesses in Matlock are being encouraged to take part in food-based activities throughout the Olympics.
The 2012 Love British Food campaign has been planned to coincide with the sporting event, between July 27 and August 12.
Building on the success of activities in previous years, promotions are planned in thousands of shops, pubs and restaurants.
Schools are being given the opportunity to compete to cook for The Queen at Buckingham Palace; and Family Feasts are being organised in disadvantaged areas of the country bringing the Olympic spirit to deprived areas as part of the London 2012 Festival.
Further information is available by visiting www.lovebritishfood.co.uk.