Entrepreneur and feminist Charmaine Roberts has opened the doors to her first all-female staff tattoo studio.
The tattoo enthusiast proudly declared the Tattoo Boutique studio open to the public on Tuesday, July 15.
Charmaine, of Ray Street, Heanor, made the decision to hire all female staff after her own struggle to be taken seriously as a female in the male dominated industry.
The 28-year-old said: “Unfortunately there is still discrimination in the tattoo industry. It seems to be dominated by men. In the past I have had clients refuse to have me work on them because I am female – I thought it was about time I tried to fight it.”
Charmaine, who estimates 60 per cent of her body is covered in tattoos, has always been interested in art, and took a shine to becoming a tattooist aged just ten.
She spent four years training and worked in numerous salons before taking the decison to go it alone and open her own firm.
The new studio, on Station Street, Langley Mill, is open to male and female clients.
Charmaine said: “We welcome both genders to the parlour as long as they are happy to be tattooed by a woman!”
The studio offers tattooing services in a professional and relaxed environment.
Charmaine said: “I have tried to create somewhere that has a calming environment so my clients will feel relaxed and comfortable.
“I’ve decorated the salon with a mix of modern and vintage furniture – I hope the customers love it as much as I do.”
Her mum, Colette Marriot, said she was proud of her daughter’s determination.
She said “Charmaine has worked so hard, she deserves all the success in the world.”
For more information visit: www.facebook.com/charmaine.tattoo.