‘Man dash’ thanked for rise in sales

South Normanton East Midlands Designer Outlet

South Normanton East Midlands Designer Outlet

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Perfume, make-up, lingerie and sportswear have proven to be best sellers at McArthurGlen’s East Midlands Designer outlet over the Christmas period.

The outlet store has thanked the traditional ‘Man Dash’ of men buying gifts at the last minute, as driving particularly strong sales in the popular gift choices.

Perfume and cosmetics were up 15 per cent, lingerie (up 8 per cent), sportswear (up 19 per cent) and entertainment sales also proved to be a winning category with an increase of 36 per cent like-for-like sales.

 

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