Shop managers and a pub landlord were among a group of notable Heanor people who were ‘kidnapped’ this week –but all for a good cause.
The stunt was part of events to mark the tenth birthday of brain injury charity Headway having a shop in the town.
Staff from the charity shop put a dastardly plan into action which saw them ‘kidnap’ local businessmen and women to request ransoms from their firms and colleagues to boost the charity’s funds.
Ransoms that were paid in cash and in clothing for the shop to then sell, said a spokesman for Headway, who declared the stunt a huge success.
Taking part in the event was the customer service manager from Lloyds TSB, local shop managers and the landlord of the nearby New Inn pub.
Diane Hatton, manager at Headway in Market Street, expressed her gratitude towards the shop’s volunteers who kept it running on a daily basis.
She said: “We are so incredibly grateful to our volunteers. We quite simply wouldn’t be able to run the shop without their support.
“Each and every one of our volunteers is special to us.
“Headway shops are a vital part of the charity’s fundraising activity and the money we raise helps us to continue our work supporting people affected by brain injuries.
“Headway have enjoyed fundraising for the last ten years and we look forward to the next ten.”
Headway also held a birthday party at the shop on Tuesday, July 15, that saw the eldest and the youngest volunteers there cut a birthday cake in honour of survivors of brain injuries and their families.
Diane added: “We would like to thank all our customers, both old and new, for their continued support over the last decade.”