A Heanor-based designer has won a prestigious fashion award for her self-titled brand of clothing for working women.
Fazane Malik scooped the Midlands Independent Designer of the Year 2013 for her brand ‘Fazane Malik’ at an awards ceremony in Birmingham on October 11.
Fazane, 30, worked in the industry for ten years before starting her label two years ago and leaving her job with a leading clothing manufacturer High Fashion UK a year ago to concentrate on it fully.
Fazane said: ““I am very honoured to have won this award in the face of such tough competition. I have long been a champion of the amazing talent on offer here in the Midlands.”
Jenny Eason founder of the MFA awards said: “Fazane was a very deserving winner, her designs were amazing and I really loved the collection.”
Fazane was born in Ilkeston and has a design studio in Heanor on Church Street. She said: “I have plans to expand. I am in my first year but we are getting bigger and we are getting more business. We are hoping to take more people on.”
She hopes to expand into a bigger studio and build a creative hub with a photographer and associated creative businesses.
Fazane said: “I definitely want to keep it in the Midlands. There are lot of really good designers around here.”
The brand ethos is to create wearable capsule collections of easy pieces that will fit into any working woman’s existing wardrobe. Fazane said: “Not every woman wants to look like a fashion slave so we offer really great classics that still look stylish and different but last for more than one season.”
Fazane was nominated for the award earlier this year and faced stiff competition from five other Midlands based brands and designers. The awards were hosted by ITV presenter Lucy Kite.
The prestigious judging panel featured editor in chief of Style Birmingham, Andrew Riley and fashion expert Alison Lewy of Fashion Angel.
Fazane added: I was also very impressed with the professionalism of everyone involved and how well organised it was! I have done a number of London based shows and they don’t even come close to how good the MFA’s were! All the other nominees were really friendly and supportive of each other - something that doesn’t often happen in fashion. The Midlands really do have some special people!”