A campaign to prevent people drink driving over the Christmas period in Derbshire was launched at Ripley police station.
Derbyshire Constabulary has launched a joint hard-hitting campaign with Derbyshire County Council and Derby City Council called “Where will your night End?” at a press conference at the town’s Wyatt’s Way station.
The campaign aims to reduce alcohol-related harm among festive partygoers.
Police Supt Gary Parkin said: “The festive period is a time for people to socialise and enjoy themselves. Many come into our towns and do so without incident or trouble.
“But unfortunately, there are always a few who drink too much and then are more likely to become involved in crime and disorder, or suffer illness or injury.
“I hope through our campaign we can encourage people to be responsible and consider the consequences of drinking excessive amounts of alcohol.”
“This Christmas I would ask people to try and enjoy themselves while respecting the people around them and by being safe and responsible.”
A series of shocking posters depicting how a night out might end under arrest or in medical care if you drink too much alcohol have been produced and will be displayed in pubs, clubs and on buses.
Crimestoppers has offered a reward of up to £1,000 for information leading to the arrest and charge of drink-driver.
The size of the reward depends on the nature and seriousness of the offence.
Police have published guidance of ways to avoid drinking excessively over the Christmas period at www.derbyshire.police.uk.