Police in Ripley are stepping up patrols over Christmas to keep shoppers safe.
Officers from the town centre Safer Neighbourhood Policing Team are carrying out extra patrols to help target shoplifting and prevent purse dipping on the run up to Christmas.
They are also working with businesses to target crime through the Shop Watch initiative, which will allowing police to respond more quickly to incidents.
Stores which are signed up to Shop Watch receive a radio link up to help them and the police keep up-to-date on suspicious activity in the town.
PC Mark Reddish of the Ripley Town Centre Safer Neighbourhood Policing Team said: “At this time of year we tend to see an increase in shoplifting and purse dipping incidents, at a time when people are carrying more cash than usual .“
The Shop Watch radio system is proving to be a success once again this year, and we have already used it to identify suspicious activity.”
As well as carrying out patrols, officers are on hand to speak to shoppers and offer crime prevention tips.
People can collect free purse cables and bells from the police office at Ripley Town Hall, open between 9am and 11am on Mondays and Wednesdays, and between 9am and 1pm on Fridays.