Hundreds of shoppers piled into Asda Langley Mill on Friday morning in hope of grabbing a bargain as the store launched ‘Black Friday’.
The supermarket chain has imported the US shopping craze held every year on the first Friday after Thanksgivinging, into the UK.
Traditionally ‘Black Friday’ sees stores across America slash prices for a short period to kick-start the Christmas shopping period.
And in Langley Mill the sales day prompted a 100 strong queue to form outside the store before it opened its doors at 8am.
General manager James Pullar, said: “With all the marketing that Asda has put together and with the test adverts on Twitter and Facebook we were expecting it to be busy.
“It’s been a phenomenal success.”
Most shoppers had come to grab a bargain on electrical goods, Mr Pullar said, with reduced retail price TVs and tablets the most popular.
Black Friday earned its name because US stores dubbed it as the day their turnover would get back ‘in the black’.
It was a phrase also coined by the Los Angeles Police Department to describe the traffic mayhem caused by the occasion.