A bookmaker’s drive to protect young people from the potential harmful effects of gambling has seen the business hit market leading levels of ID checking performance in Heanor.
UK independent ID auditors Serve Legal, visited every William Hill shop in the UK, a total of 2,371 nationally, with undercover teens.
Results show that they were challenged for ID on 91.5 per cent of visits to the bookmaker’s Heanor outlets, which is above the company’s national average.
Andrew Lyman, of William Hill, said: “We are delighted by the latest findings, but will not be sitting back and resting on our laurels. The staff in Heanor are doing a very effective job in identifying possible underage visitors to our shops.”
On a national level Serve Legal found that on average ID’s were checked 86% of the time in comparison to Heanor’s 91.5%.